Do
you need help to create a new website? Want to rework an existing
site to improve your search engine rankings and online traffic?
Writing copy for your online presence and communications
requires search engine optimization (SEO), meaning that the copy
must include your own specific keywords that will bring people to
your website and achieve your strategic goals.
Julie Goodman’s SEO copywriting services involve
close collaboration with you and your team. You and she will work
together to clarify your objectives and brainstorm the unique keywords
and phrases that best describe your products and services. Julie
will then research and evaluate the keywords and phrases to determine
their likely impact, using Google AdWords and other tools.
After identifying the most effective words and phrases,
Julie drafts keyword-rich web copy designed to increase your site’s
visibility to search engines. Following your review and a discussion
of the first draft, she will revise and polish the website copy
to ensure that your targeted audience will find you online.
Your SEO-enhanced website copy will be easily
adaptable for use in all of your online marketing programs, including
social media networks, blog posts and expert articles.
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